Audience Development Manager

The Audience Development Manager at The Daily Meal is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners. The ideal candidate will have experience in business development, marketing, and/or editorial management.

 

Responsibilities

  • Act as the frontline brand manager for the award-winning Daily Meal editorial product by interacting with established content partners and developing new partnerships
  • Establish new and maintain existing relationships with influencers
  • Communicate audience sentiment and responses to appropriate management and editorial staff
  • Work closely with sales & marketing team to execute projects and campaigns for  key clients
  • Work closely with editorial staff to optimize content for syndication partners
  • Monitor and analyze traffic activities to determine what works and what doesn’t and why
  • Track ROI on all campaigns using various analytics tools, such as Google Analytics.
  • Be ahead of the curve on industry and social media trends and opportunities

 

Knowledge

  • Familiar with Google Analytics
  • Deep understanding of editorial work flow and output
  • Active personal use of both the desktop and mobile web as well as social networks

 

Required Qualifications/Skills

  • 1 -2 years of digital marketing, digital editorial creation, or social media experience at a digital media company
  • Excellent written and verbal communication and presentation skills
  • Experience in multiplatform content extensions and original content production
  • Familiarity with digital analytics and tools such as Omniture, ComScore, Google Analytics, and Facebook Insights
  • Experience managing teams, mentoring, and providing creative guidance
  • Familiarity with Photoshop and Illustrator
  • Working knowledge and understanding of digital technologies, including HTML, DHTML, CSS, XML, ComScore and Nielsen

 

Desired Qualifications

  • Innovative and creative – entrepreneurial mindset with can-do mentality
  • A self-starter
  • Energetic, passionate, and intellectually curious
  • Ability to operate both analytically and creatively with an eye to detail
  • Proactive, results-driven team player
  • Ability to develop and maintain effective working relationships with a high degree of professionalism
Please send resume and cover letter to jobs@spanfellergroup.com

Comments are closed.