Spanfeller Media Group has an exciting career opportunity available on our Audience Development team. The Audience Development Manager is responsible for increasing unique visitors monthly by using a wide variety of tools, and relationships. Responsible for the entire growth cycle – from strategy, to implementation, to analysis, the ideal candidate is insatiably curious, a self-starter, goal oriented and is comfortable with working with multiple teams to get things done quickly. The ideal candidate has been there/done that and is able to leverage their existing relationships.
Key Responsibilities:
- Execute, update, and revise strategic growth plan, working closely with Editorial, Tech and Management teams.
- Drive to be a metrics-driven team member using analytics to aggressively optimize all activities, from product development to content creation.
- Continually advance and deploy SEO best practices. Work in conjunction with the editorial and technology teams to maximize efforts in this area.
- Work on the Company’s presence on all Social and New Media: Twitter, Facebook.
- Work with editors and PR agency to disseminate key stories.
- Evaluate paid marketing efforts and manage budget to optimize impact on target metrics. Manage outside agency relationships.
- Collaborate with edit/sales to identify partnership opportunities and ensure that partnerships are working as effectively as possible.
- Build a robust, successful and continually improving email newsletter and consumer registration strategy that drives significant traffic.
Desired Skills & Experience
- 1-2 years of experience in online marketing, audience development and Web analytics – preferably using Google Analytics (summer jobs and/or internship experience count). Understanding of the digital media space and web analytics including customer segmentation, path analysis, real-time analytics, multivariate testing, and traffic reporting, as well as the impact of individual metrics on one another.
- Experience working in an editorial organization with daily interaction with editors and writers.
- Entrepreneurial instincts and hands-on attitude. Eye for the big picture, but also an enjoyment of day-to-day operations.
- Strong communication and interpersonal skills – the ability to work closely with creative teams, influence, and educate on digital marketing principles.
- Excellent analytical skills and the ability to think critically and deliver recommendations based on data and analysis.
About The Daily Meal
Spanfeller Media Group’s first website – TheDailyMeal.com – covers every aspect of the food and drink experience: restaurants, chefs, food trends, cookbooks, wine and spirits, healthy dining, home entertaining, food-oriented travel and of course cooking. We believe that cooking and eating together unite us and connect us with the outside world. These pursuits can and should be fun as should a web site dedicated to them. And they can and should be a communal endeavor. To that end, The Daily Meal serves up a well-planned mix of content, both original and carefully selected, and then encourages readers to speak up about their own culinary passions, skills, preferences, and opinions.
Please send resume and cover letter to: Sharon Gitelle (sgitelle@thedailymeal.com)
